Michael Inglima
Only the Essentials_72dpi.jpg

Salomon Hiking

Salomon Group is a French based company with impeccable outdoor equipment and apparel. They have sub-brands focused on snowboarding and other winter sports, and I wanted to give them a solid sub-brand for hiking. I started the brand development with hiking shoes as the sub-brand's flagship product line, seeing as the hiking shoes are an absolute basic when equipping for the trail.