Salomon Group is a French based company with impeccable outdoor equipment and apparel. They have sub-brands focused on snowboarding and other winter sports, and I wanted to give them a solid sub-brand for hiking. I started the brand development with hiking shoes as the sub-brand's flagship product line, seeing as the hiking shoes are an absolute basic when equipping for the trail.
CSU Channel Islands
At California State Channel Islands, I served as the Marketing Assistant creating various promotional materials for events and organizations across the campus. I was also hired to develop the brand identification of the university's Performing Arts program.
Last Chance Canyon Whiskey Packaging Concept
This design challenge called for the creation of a beverage gift package to a person you truly care about and appreciate everything he or she does for your life. In my case, I chose my dad, Tony. He's taught me so many life skills that I value everyday, and the thing that he cares most about is his love for Jeep culture.
Tapping into my dad's passion for Jeeping, I decided to create a real "man's man" bourbon whiskey set with beef jerky and a personal glass included. With an overall Western-style theme, my favorite aspect of the final output is the amount of detail within the piece. From both the distillery and the bottles being named after real Jeep trails my dad has been on, to the handmade custom woodwork of the box, every element of the packaging has it's purpose.
First World Problems
First World Problems is a mini series created to highlight the humor in "First World Problems" with surrealistic style photography and editing. This series was exhibited at the Annual Art Show at CSU Channel Islands.
Roly Poly Cranial Wraps
Roly Poly Cranial Wraps is a service offered at Eyedentity Graphics wrapping medical bands for infants. These infants start out with flat spots on certain places on their head and these bands are made with a white, industrial looking exterior that can be frustrating and awkward for parents to have to explain the condition of their child.
These bands can cost astronomical amounts of money, so I developed a system to wrap the bands with high quality vinyl for an affordable price. I created the marketing for the service consisting of a custom logo, flyers, brochures, and social media outreach.
Serving the North American region, Tec-Refresh specializes in providing customized IT solutions and professional services. Tec-Refresh helps you achieve specific goals and minimize risk in your organization. Tec-Refresh recently updated their logo and hired me to overhaul the website and continue to produce supporting marketing materials.
Environmental Matters deals with the global issue of the collecting monumental amounts of human waste and it's impact on our environment. I photographed the pieces of trash with witty commentary composed on the images to mimic advertisements you might see on the street. The purpose is to connect with people who may relate to the bad habits presented through the work and become mindful of their actions in the future. Our trash problem is bigger than any one person, but by influencing the every day human to be mindful of trash can create a more environmentally conscious society.
In April of 2015, I was hired at Eyedentity Graphics as the only full-time Graphic Designer creating graphics for vehicle and boat wraps, wall murals, billboards, signs, and decals.
During my time at Eyedentity, I designed countless graphics for all different kinds of cars, trucks, semis, buses and boats. Other graphics included various signage, interior and exterior wall murals, and custom cut decals. I was also responsible for the brand development of Roly Poly Wraps and Coffin Wraps.
Roly Poly Wraps is a service providing graphic wraps to infants who need surgical helmets to correct a flat-spot or misshaping on their heads. The helmets provided are very medical and industrial looking which unfortunately leads to awkward and inappropriate questions to the parents about a possible "condition" with the baby. We would offer wraps that lighten the mood and speak to baby or families personality. I was responsible for logo creation and brand development, as well as marketing the service for free and for profit.
Coffin Wraps is a service offered to customers seeking to stylize the casket of their recently deceased family or friend. My responsibilities were to create the logo and market the service to align it's profitability with the vehicle wraps.
Live Together, Die Alone
Live Together, Die Alone is a mini series focusing on humanity's accelerated societal and technological influences of the 21st century. This series was exhibited at the Napa Gallery in Camarillo, California.